Music Video Anaylsis 2

Selena Gomez- Who Says

 The song “Who says” written by song artists Selena Gomez who is seen as a successful artist in the pop genre. The song is about one embracing and accepting their own individual self, and don’t let anyone bring you down and make you feel like you have to hide the true you. During this video the artists gives us a personal insightful performance with a lot of close up shots that enhances her connection and emotions with the lyrics. The lighting is faint and dim, which may suggest there will be a build-up when it comes to the chorus of the song which in keeps with the meaning of the song. The following scene portrays Selena walking down the city street with heels this contradicts and denotes with the lyrics that she doesn’t need these necessities to make her feel good, this is focused on with a close up of her shoes. When an object is focused on during a pop music is mainly because they link in with the narrative and allows the audience to get an insight and understanding of what the music video as well as the song are trying to portray. During the chorus of the song, Selena is shown standing against a building wall with a backdrop written "Beautiful since '92". This wide shot allows the audience to see what positive message Selena is trying to convey in the video and also matches the lyrics of the song which is commonly seen in pop music videos. There are several other location that are visited during the music video, which is a common convention of in pop music video that they show 2 or more locations. In the bridge of the song, various camera shots and angles are shown of Selena removing her make-up which could represent how she doesn't need people to tell her she needs such superficial objects to feel beautiful and reflects the continuous message of the lyrics shown throughout the video. Once she has removed the make-up, a close-up of her (with what appears to be slightly filtered lighting) allows us to see her bare faced and looking even more relaxed than she did at the beginning of the video.