Editing my music video

Analysis Of Filming Footage

I have started to begin uploading sort clips of my filming footage, there are a variety of scenes .Some of the clips I may decide to include in the production of my music video, and to help decide the best possible footage for my music video I thought it would be useful to analyse into parts I like and dislike about certain clips of footage.

 

Preferably I would like to use the clip for the opening scene to my music video, I like the contrast of dark to light, it would engage the audiences audience from the moment the song starts as there is this sudden, unexpected movement, when the lights draw up and you get the glare of the spotlight that enhances the light expose within the clip and the medium shot angle heightens my artists facial features which is crucial as she sings the song through the emotion and express on her face.

 

 

 

This particular clip I would like to use further on in my music video during the chorus of the song as the sequenced dance movement links the lyrics in the chorus, at this moment in time my artists isn’t singing the lyrics but expressing them through her body language, however i will not know whether I will be able to use clip as the lyrics maybe too fast for the choreographed movement. I will only know when I get to the editing process. I felt this was quiet effective as it maintains my audience’s attention rather than just singing the lyrics all the time , like most artists do in their music video.

This is clip I like the close up , that gradually zooms out as my artists moves towards the camera , and the use of movement again is effective as its links to the lyrics “Tiger” however I don’t like the angle of the shot , I like how I have tried to incorporate didn’t shots and angle to intrigue my audience however this particular shot is to low and doesn’t portray my artist in the best lighting , I feel if I used this clip my audience could lose interest and feel uncomfortable to watch it.

Location

Dorothy Marshall dance studio

I will also be filming the performance scene of my music video at my current dance school. Which is situated in Plumstead, south east London. Using this location during my filming shoot, allows me to high quality lighting, in a large area space with a plain white backdrop where my actor can be filmed against. I wanted to keep the location plain and simple, in order for my actor to be the main focus during that particular shot. My actor will be costume wearing an effective black casuist which will stand out against the white prominent background. Using this location allows us to progress within the filming process as we won’t be disturbed and effective, by member in the public getting in the shot, as this will be one fact I will have to consider when filming at my first location. Due to this location being positioned inside I don’t have to encounter the weather forecast, which gives me a border time scale of when I can film within this particular location.

 

Filming Evaluation

During my filming process of my music video I didn’t feel there were any major issues or problems that affected me from completing my filming.

Problem encountered during filming shoot
At the beginning of my filming shoot, there was a slight problem with the quality of the camera, it wouldn’t focus on my artists, and any photo’s I attempted to take was unclear and slightly blurry. This was slightly annoying after all the preparation of hair, makeup and booking the location of music video, I was set back by a technical fault.  Therefore I assumed I would have rescheduled the filming session, and return the camera for another that worked properly.

However I solved the issue by looking at a tutorial on YouTube that was a step by step guide in how to adjust the focus of a ‘canon eos camera’, and found that the camera focus was on a low level , which resulted in the having a tinted blur when taking a photo. After changing the focus of the camera the filming shoot was able to proceed.

Problem encountered during filming shoot

In order to help me during my filming shoot to get clear steady shots I used a tripod , however when setting up my equipment , I noticed the tripod was broken , one of the screws was loose therefore it want able to hold the camera upright and it just kept falling off the stand. I initial assumed that I would have to choose another day to shoot my filming , as it was a crucial that my music video pictures was steady and unclear and not jumper when you can see the camera moving about. This would have set my back several days and it would have been unlikely I would have be able to finish it before the deadline date.

Nevertheless I was able to work round the issue by using several wooden boxes and them up to the high I needed my shoots and used that as a compromise. It makes it more difficult by adjusting the height of the boxes all the time but it enabled me to get steady footage for my music video.

 

 

 

 

 

Success during my music video

I felt that overall the filming shoot was successful and a positive outcome, which is not what I initially, assumed it would be. After getting into it, the filming process was quite enjoyable.

I fault before beginning my filming shoot that my time management would be quite poor as I was limited and restricted to the amount of time as my artist had other plans to do at a particular time, that she was unable to reschedule. However that was not the case of the day as I was able to film all the scenes I wanted featured in my music video, with also enough time to look back at some of the shots and redo those that didn’t come out as well as I hoped. I followed the timetable I had produced in order for me to keep to the allocated times I allowed myself in order to get the filming shoot finished.

 

My main worry I thought would accrue is the battery of the camera. As the camera I didn’t have a portable charger that I was able to take with me during the filming shoot, therefore I had to take my laptop and usb charger in order for the battery not to run out half way through my filming shoot, as it would have caused many problems, and may have even restricted me in the amount of time I had prepared for my filming shoot.

I

 was really pleased for who I chose to star in my music video , as she did extremely well in portray the star image I had in mind for my artist. My actor was a close friend of mine, therefore i felt at ease and comfortable working with her. Both myself and my actor our dancers and worked together before therefore I knew our personality worked well , making it easy to come up with ideas and  create the dance chorography for the music video , as she had already had dance training experience which saved time. Because my actor has dance experience for several  years, she took my criticism as professional rather than personal , when I corrected her on certain scenes as they wasn’t planning out how I imagined them too. Due to her positive attitude and enthusiasm it made the filming shoot run smoothly, with little tension, and we both really enjoyed working together as a team.

 

 

 

Ancillary Task Photoshoot

The photo shoot for my ancillary tasks was very successful, for the limited amount of time both me and my artist had. I didn’t have any costume or location changes as I used the my audience response I received from my focus group, as the majority of my target audience felt that the “Catsuit” costume would be most appropriate for my music video , with setting being shot in one particular location to make it more professional. Most of the images taken were clear and focused however the natural light in the room was quite dull and dark, I used a spotlight to enhance the quality and brightness of the photos during my photoshoot.

The photos taken from the photoshoot:

 

Progress of my digipac

I have chosen to use images of my artist through the design and layout of my digipac, as from my results I gathered from my questionnaire and additional research into the structure of album digipac the majority of them have images of the artist running though the digipac to add as sense of continuity and constancy of the link between the album and the artist. For my inside left panel of the digipac, I have chosen to script the lyrics of the featured song on the song “Royals”. I felt this is a good way to promote the song further, as it enables the audience to sing along with the song. I personally felt, that I personal fan message from the artist was too informal and unprofessional for the layout and style i was portraying in my album. I am using my audience feedback, gathered from the age ranges between my target audience, to help me structure and design my finalised digipac.

I am happy with the layout and style of my digipac, as I feel it will appeal to the target audience looking professional, however some of my layout and design may change during the construction process of creating the digipac, as it may be some images/photos, don’t work well with the back ground and colour scheme of the digipac, and the text not sit right where I initially would have like to of placed it, although I won’t know until I get to the editing process of designing my digipac

Typography and Iconography

Typography

Typography refers to the arrangement of text on a page, and appears in some form of written communication. Depending on the purpose, it can be used for optimum readability, impact, or for an artistic statement. Typography is a combination of font, size, spacing, and colour. With the choice of typeface affecting how a piece communicates and connects to the audience. In many advertisements they use text as a more simplistic way of a visual medium in order to grasp the audience’s attention rather than the use of bold/bright colour and large print images.

Therefore typography is a crucial factor accounting for 95% in the design process of an artist’s album. It also presents the genre of music the artist is associated with. Although with the use of both colour and images, that highly complement the chosen style of typography can engross and captivate the target audience. When creating my ancillary task it is important I that I take into consideration the typography, as there needs to be a sense of synergy throughout both my music video and poster/digipac as well as my artist’s star image.

I gathered a small focus group in order to gain there perspective and insight on serval different typography’s that I could use for the album name.

 

Iconography

 Iconography is the variety of presentational devices such as images/props that become synonymous with a genre of which any media product can lie in as long as they follow the created concepts of the particular genre.

Pop videos tend to be the most vibrant in terms of colour, mise en scene and the music itself and the videos mirror that. The colours are bright and express the upbeat atmosphere of the song. This done through the use of bright lighting and setting of a music video which is often in an empty space, where the use of choreographed dances are featured in the music video. The pop genre incorporate mise en scene within music video of costumes , which are often extravagant outfits that enable them to stand out and make statement about who they are as artists. Theses particular music videos are shown to be very successful within the industry

  

Conventions of a digipac

Music videos are only one section of a Promo package. The promo package is consisted of a music video, a digipac and a magazine advertisement (poster).

When looking at digipac I must consider the entire layout in order for it to represent the theme of the album; however I must portray this theme through the use of font and style making sure it is consistent throughout the digipac. The use of element such as photography angles and shots are a crucial element within a digipac, as this the particular part that engages and appeal to the target audience. The style of the digipac massively influences the star’s image and reputation.

When creating a magazine advertisement (poster), the layout of the poster has to be portrait for advertising, this is a particular set ideology when creating a poster to publicise a new coming album of an artist. When trying to capture my target audience I have to consider audience demographics, age gender and ethnicity that the artists are appealing to within their album. As well as literary techniques such as font , size , grammar, composition, lighting as all these aspects with determine whether or not a member of the target audience will purchase the album.

Filming Sheldule - Day 2

I decided to make a second schedule for the filming process of my music video. This just a short time span for my filming shoot, as I am restricted to the times I can use the dance studio, as the room needs to be used later on during the evening. Although I feel I have plenty of time to re-shoot short scenes and shot of the music video, so I have a variety of angles and shots I can choose from. It also allows me to use the rest of the time slot I am allocated to photography Phoebe (actor) for my ancillary task of a poster and digipac.

I have already received confirmation that phoebe has changed her original plans she had for this particular day to be able to attend the second day of filming.

Risk Assessment

Ancillary Task Questionnaire

I’m beginning to plan the second part of my A2 media course work, of the ancillary tasks. This entails creating both a digipac and poster as part of the advertisement of the music video I produced/created. I have created a survey intended for my chosen target audience, in hope that I will receive useful and beneficial responses that will help me in the construction process of designing my ancillary tasks.

I have been fortunate enough to receive a large response rate from my target audience, from this I gathered a mixed responses in opinion in a few of the questions however the majority of the time , my target audience had a joint opinion in the theme and style they feel that both my poster and  digipac should be presented. I felt this was most effective way to gather useful information, as it allows me to design my advertisement poster and digipac around the bases of my target audience which is the initial purpose of creating and designing advertisements to promote and intrigue your target audience in the product you are selling.

Question 1. What attracts you to a poster and digipac album?

From this question the results clearly show that my target audience expect to see colour more than anything else on advertisement digipac and poster. They felt that colour is the key factor, as it engages their attention, often brighter colours such a blue, purple or yellow more than the darker dull colours such as black or red. I personally agreed with the response from my audience their I will incorporate this idea when designing my products.

Question 2. What information do you think is most necessary for a poster advertisement?

From this question it was a 50/50 response from my audience. Some felt that name of the artist was most important to include others disagreed and stated that the release date was most necessary. I felt that both are as equal as one another. As quite a few artist often don’t use a photography of themselves to promote their album or use an image that doesn’t show the artist as they are usually portrayed, therefore they need to make it clear to their target audience that it is their album otherwise they can run the risk of losing buyers. However the release date of the album is also important as it informs the audience the specific date the album is coming out. These are 2 essential factors that I will use in my advertisement poster and digipac.

Question3. What camera shot you think would be best for an advertisement poster to promote my music album?

From this question it was a mixed response rate between all 4 options. None of my respondents felt that a long shot was appropriate for a poster, this was due to the fact that even though there was an image of the artists, it would be unclear to the audience and unrecognisable who was promoting the album because the shot was taken so far away. 60% felt medium close up shot was best for a poster as it allows the location, costume to be captured in the shot , allowing the audience to distinguish the theme and style of the album, the artist is promoting.

 4. What would you like to see inside the digipac?

From this question the results show that none of my respondents wanted to see a personal message from the artist on the inside panel of the digipac as they felt it was too in personal, and felt that sometimes in other albums they didn’t feel that the artist actually wrote it themselves but one of their representations such as a manger. 90% wanted printed lyrics from the main song promoting the album, as they enjoyed singing along to the song but need clarity of some of the lyrics therefore they felt it would be useful to have it within the panel of the digipac. The other 10% would like to see images of the artist on the inside panel. However I felt that doing that would look unprofessional and irrelevant to the audience’s interest. So I felt that the best design for my inside panel is to have printed lyrics of the song to allow the audience to be more involved with the artist and the songs.

 

Preparations For Filming

I have researched the weather forecast for Saturday 15^th November, as this is the particular day I am shooting my music video. In order for my music video to have a range of elements and shot, I felt it was vital that I should film some of the scenes of my music video outside, so that my music video has a good sense of mise en scene. However there are complications with filming outside in open space, and there is one crucial element that is uncontrollable, the weather. Therefore I felt it was appropriate for me to in advance check the weather forecast to avoid any complications that could affect my filming.

According to the BBC weather, the sky will be partly cloudy and slow-moving scattered rain with some sunshine during mid-day, with variably normal temperatures of 10-11. This is the typical weather I suspected for the autumn/winter season that we are currently in. This particular over cast is very usually for me in my music video as it would contribute to the mise en scene that I am trying to portray within my music video. The video is meant to portray those who are less unfortunate, who don’t have life and wealth come easy to them unlike others within society, therefore I felt the dark grey clouds will help to reflect that across to my audience. The temperature of 10-11 degrees is a reasonable and safe environment for my actor to be outside, yes it will be slightly breezy with wind speed up to 7 mph, but yet still a confortable temperature to work in, without my actor getting ill from low temperature within the air. That particular day the sun sets at 4:10 which doesn’t affect my filming schedule as by 3 o’clock i will be moving locations and filming inside.

Mise en scene

Makeup

Smokey eyes one of the most popular styles of makeup for world famous icons. The ‘Smokey eyes’ style is adaptable for any time of the day, or night. Smokey Eyes makeup create dramatic eye producing a seductive and glamorous look.  It is a completing different look form a natural appearance as the Smokey eye creates a heavy and dramatic appearance, which is the style that is reflected through the artist’s lyrics. When creating my Smokey eye affect it is important I choose tones that compliment eye color and skin tone of my actor. Grays, blacks and tans are flattering on those with green and blue tinted eyes. When creating the facial look of Smokey eyes, they should be the highlight and dominate the rest of the face, therefore Minimal cheek and lip color such as nude lips and light bronzer help make the eyes attention more protonate.

I felt that the smoky eye style would engage the audience slightly more than bold red lipstick, as during my filming i will more shooting a lot of angles that enhance the features of the eyes and lure the audience in through the shot of eye line match. This particular style of makeup will help me portray the mise en scene of my music video, as my actor will be appeared as if she is majestic and noble, which relates to the lyrics of the song “I’ll never be royal”, by doing this there will be a sense of continuity between the lyrics and the music video.

 

 

 

Hair

 

Loose curls/ wavy hair have both retro and modern appeal creating aesthetic stylish women. This is the particular image I wanted to portray my artist as, however in order to create this hair style you don’t just use the particular curling iron, as they designed with perfectly round corkscrew curls. This style is used throughout the media, in which my target audiences are pronoun to see it on well-known Hollywood stars at red carpet events for premieres and award ceremonies that model this style and inspire the females of today with their artistic style and beauty they express.

One of the leading Hollywood actresses modeling the loose curly hair style. She looks glamorous and seductive on the red carpet events, this is the particular persona I want to reflect my artist as in my music video.

 

 

 

 

 

 

 

 

 

 

 

 

 

Actors starring in my music video

My Actors

This is the actor who will be the main star and focus in my music video. Her name is Phoebe Cooper, aged 16.  Phoebe is a very confident and self-assured person. When in the process of planning my music video, the actor I chose to star in my music I had to take into consideration her personality and characteristics. As an artist she needs to feel comfortable about her appearance and body image when filming, as she needs to be portraying a confident and glamorous natural performance. Phoebe does dance as an outside hobby and wishes to peruse it as a career. Therefore she is used to performing front of 100’s of people and competition and dance performances. Due to this I feel like Phoebe will be the appropriate actor for my music magazine, as she will be relaxed in the filming shoots.

The Locations I am filming are slightly out of the area from where Phoebe lives therefore she will be getting dropped to mine and then travel by bus the rest of the journey, as it reduces the time of the journey , as I live slightly closer to the locations than Phoebe herself. Phoebe is often usually free over the weekend and week days, so if I need some extra filming shots/scenes needed, she would be easily contactable.

Audience feedback

Audience feedback about my chosen song

I have gathered audience feedback about their opinion on my chosen song for my music video. I have social networking sites such a Facebook and Instagram, websites that I am able to send them the link through. I felt this would be the best possible way to receive a response, as my chosen target audience are influenced immensely through media sites so there are able to see what others think within their age range about my chosen song. It also allows me to get a quick response rate as they spent the majority of them day checking for the latest status update.

After receiving my results through either Facebook or Instagram, a lot of my respondents stated they would expect a scene where my artist is pictured glamorous with a sparkly necklace, holding a diamond. They felt this particular scene would help relate to the chorus of the song, relating and engaging the audience with a slight narrative and performance based music video. I personally agree with this feedback I received having my artist dressed in dull clothing would contradict the lyrics and meaning on the song therefore I would risk losing my engagement with my target audience. Also having my artist pictured with props will add to the atmosphere and angle of the shot within my music video which makes it more enjoyable to watch for an audience point of view. As well as asking my respondents about the mise en scene of my music video of the clothing aspect, I also wanted their view on where they felt one of the locations should be. One respondent had an interesting idea, which I was particularly fond of, was a bath scene. She stated after watching many pop music video, that has the tempo and similar meaning as the song ‘Royal’ she said many had their artists filmed in a bath, which she personally found effective.. My audience member also stated they would like to see many close-ups on the artists in order to see her facial features clearly.

Audience Profile

Artist portfolio

The age range I am aiming to target is 13-25 year olds, which will primarily be females because the way I am structuring my music video and the tempo of the song will mainly attract and engage females rather than the opposite sex. This is because she will act as a role model, due to the way she will be featured in the music video desirable and trendy as well as an act of inspiration to the younger generation of my target audience. The music video I am creating and designing wouldn’t necessary appeal to older audience members, just because the simple fact they won’t be able to relate to the song and the meaning behind the video, as well as the fact they have a more mature lifestyle, so generally won’t have time to watch and listen to music video, because they are worrying about their lifestyle and struggles of social, financial and economic factors..

I feel my target audience would attract an ethnic group British white, due to the fact my music video isn’t ethnic diversity, as my actors within my music video are white, therefore it will be unlikely that my music video will appeal to various ethnic groups, due to this factor my music video won’t be appealing to a wider, more diverse audience.

The age range I am targeting my music video towards are highly influenced in upcoming technology, and use a variety of  social media sites such as facebook,instagram,whatsapp and twitter. So because of this I will be marketing and distributing my music video advertisement of digipac and poster as well as my music video through these online sites. This is the most effective way to get a high response rate in engaging my audience to purchase and watch my music video.

 

My chosen Music video

History of the song

Royals" is a song recorded by New Zealand singer-songwriter Lorde for her extended play debut, The Love Club EP. It was released as her first single on 2nd August 2013 (2013-08-02). To promote the song, Lorde performed on Late Night with Jimmy Fallon, The Ellen DeGeneres Show and the 2013 New Zealand Music Awards. By the end of 2013, the track was listed as one of the year's best songs by media outlets including Rolling Stone, Time and Spin. The song won Best Pop Solo Performance and Song of the Year at the 56th Annual Grammy Awards.


What the song is about

Royals is about how today's music is all about what is considered the "good life," filled with riches and fame, but not everyone can live that life, and so the average person is desperately reaching out for that kind of life, but perhaps this life isn't always how it seems.

"Royals"[Verse 1]
I've never seen a diamond in the flesh
I cut my teeth on wedding rings in the movies
And I'm not proud of my address,
In a torn-up town, no postcode envy

But every song's like gold teeth, grey goose, trippin' in the bathroom
Blood stains, ball gowns, trashin' the hotel room,
We don't care, we're driving Cadillacs in our dreams.
But everybody's like Cristal, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash.
We don't care, we aren't caught up in your love affair.

And we'll never be royals (royals).
It don't run in our blood,
That kind of luxe just ain't for us.
We crave a different kind of buzz.
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.

[Verse 2]
My friends and I—we've cracked the code.
We count our dollars on the train to the party.
And everyone who knows us knows that we're fine with this,
We didn't come from money.

But every song's like gold teeth, grey goose, trippin' in the bathroom.
Blood stains, ball gowns, trashin' the hotel room,
We don't care, we're driving Cadillacs in our dreams.
But everybody's like Cristal, Maybach, diamonds on your timepiece.
Jet planes, islands, tigers on a gold leash
We don't care, we aren't caught up in your love affair

And we'll never be royals (royals).
It don't run in our blood
That kind of luxe just ain't for us.
We crave a different kind of buzz.
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.

Ooh ooh oh
We're bigger than we ever dreamed,
And I'm in love with being queen.
Ooh ooh oh
Life is great without a care
We aren't caught up in your love affair.

And we'll never be royals (royals).
It don't run in our blood
That kind of luxe just ain't for us.
We crave a different kind of buzz
Let me be your ruler (ruler),
You can call me queen Bee
And baby I'll rule, I'll rule, I'll rule, I'll rule.
Let me live that fantasy.

Check List

Check List 

Filming Schedule

Filming Schedule 

I have designed a filming schedule to help me along the process of producing and creating my music video. Having scripted a filming schedule to assign myself to will be very beneficial during my filming stage as it will be quite time consuming as it will reduce the chance of any lost time, which could put me behind schedule in the editing stage of my music video. I also needed to give myself extra time in chance the filming shoot didn’t run according to plan. For instance some shots may not looks as effective as I initially thought they would, therefore I would need to assign myself extra time for any of this complications. But hopefully the schedule will track my progress as well as maintaining the filming shoot runs smoothly, in an organised mode.

Equipment

Equipment

Throughout the process of producing my music video I will be using a ‘Canon E0S 450D SLR’ camera. This is a highly professional piece of equipment will enable me to produce a clear, high pixel quality of angles and shots for my music video. I felt by using this it will contribute to making my music video successful and at the best possible standard. As using an iPhone camera or just a less professional camera with a lower pixel and MB it could affect the outcome of my music video as the shots and angles within it will be unclear with a slight blurry tint to it, as known from personal experience. With the Canon camera it has adjustable lens with will heighten and enhance the shots and angle quality, as it will emphasise my models facial features in more detail. Therefore when it comes to editing my music video I will have a variety of shots I could use as they are all precious and clear.

I will also being using my tripod when filming scenes of my music video to assure that the shot clips are steady and firm, as the risk with filming my hand can lead to the shots and scenes being blurry and unsteady footage , with the end result of your music video looking unprofessional.

Camera Movement,Angle and Shots

When producing a music video there is a variety of different camera movement, shots and angles that need to be incorporated within my process of filming. Using these different camera techniques will give me the opportunity to produce a professional music video that will target my audience in the best possible way

Camera shots are the amount of space which is seen within the frame. The purpose of the shots are to demonstrate different aspects of a film such as characters, setting and themes through varies different ways. Shots themselves are linked together to form scenes by a range of cuts or transitional devices.

Close up shot- This particular shot is used to show an object in much greater detail, that it often blurs out the background within the image. It can also make the audience feel a lot more involved in a character or particular scene.

Long Shot- This shot shows the audience the specific setting of a scene, it could also be used to get a full shot of an object or subject.

Meduim shot- This Particlaur shot is usually from the subjects head with the shot ending at the torso of the body. Although it allows the auidnece to gain clear quality of an object/subject as well as other surrounding parts in the shot.

Two shot- This shot is often used when there are more than one object/subjected being featured in a scene. This particular shot allows the audience to understanding the relationship and situation between two people.

Point of View- This shot allows the audience to gain the perspective of the subject at that given time. At the bottom of the frame you can sometimes see the person’s lower body half in the frame. This allows the audience to gain a contention with the person emotions and their motives.

Camera movement is used for a creative and artistic effect too add meaning to a scene/film

Crab shot- This movement allows the camera to follow the scene and positioning/movement of a particular character in order for the audience to keep up with the plot and setting of the particular scene.

Zoom – This is the movement of the lens of a camera which allows them to adjust the focal lens length, which causing the shot to be enhance by the distance either closer or further from the object/subject.

Pan- A pan shot is a horizontal movement from left to right in order to gain a more extensive view of a set or location and makes spatial relationships clear to the audience.

Camera angles marks a specific location at where the camera is placed to take a shot. Depending on where the camera is postponed it will give off a different experience and emotion to the audience.

High Angle- This angle provides a view from above the subject, it makes the person or object seem insignifant. Implying to the audience a sense of superiority to the subject being photographed.

Low Angle- This angle provides a view looking up at the subject, this angle conveys connotations of power and control, which is often used to make an action scene seem more dramatic and intense.

Canted Angle- Is an angle tilted 25-45 degrees, causing the frame to be unlevelled, as well as showing to object or subject at an unnatural point of view. The angle create a sense of instability therefore it is often associated with frantic rhythms of actions films and music videos.

Eye Level- This angle shows the object/subject to be angled directly at you on a balanced level, giving the observer a personal attachment to the object.

Aerial Shot- This angle provides a view from directly overhead to contain a clear view. The angle of framing can be used to indicate the relation between a character and the camera’s point of view.

Digipac Anaylsis 2

Selena Gomez Digipac

The colour pallet used on the front cover on the album of the pastel shades and tones of pink, white and cream, is used effectively to attract her chosen target audience, of the female sex between the ages of 10-18. It also emphasis and compliments her feminine aspects of being gentle, graceful however enhancing her beauty and gracefulness. The image of the artist placed on the front cover, is using direct address to the audience through her body language and her eyes, which place a personal attachment between the audience and the artist herself. The font of the title “Selena Gomez & the Scene- a Year without Rain Deluxe Edition” is simplistic with a sense of emotion and meaning behind the title, from this it is appeling to the eye with the edgy cut font ,perhaps reflects the songs on her album. The printed font of “Deluxe edition” is a very useful marketing convention on a digipac , in order to entice the audience, especially a well devoted fan to purchase the album as it suggests there are extra features placed within the album other than her music. On the back cover of Selena Gomez’s digipac it is an enlarged image of Selena from her exclusive music video, again this is giving the audience a personal insight of her music without them purchasing the album, this is a very professional marketing technique to lure her audience member’s into purchasing the album. There is also continuity within the digipac between the photos used in the album, although they are taken within different locations and costumes, the style of the image and the editing aspect of the lighting and effects are simple to very much the same, allowing Selena’s album to flow and link. The audience are also shown what is included in this deluxe edition, such as dvd of behind the scene, music videos as well as stated the bonus tracks in bold italic font to engage the audience. The back cover also shows the audience the record label the artists is signed to , this is necessary to an album as it gives publicity to the record company, it also allows the audience to recognise the style of genre music the artist is assigned to.                                                                                                                                                                                                                                                               The spine of the digipac, is imprinted with the product code of the album which allows the outlets to stock each album easily. The name of the artist is shown on the spine filling up the majority of the space in capital letters, again to appeal to the target audience and other members of the public.                                                                                                         

The inside planes of the album has 3 compartments the 1^st is where the cd’s/dvd’s are stored they are both in different colours which allows the audience to distinguish them from one another. This particular album has a plane dedicated to a special thank you as well as having the lyrics printed inside the album, this allows the consumer to really look into the lyrics of particular songs. These strategies are optional not all artists decide to do this layout within their album.