Ancillary Task Questionnaire

I’m beginning to plan the second part of my A2 media course work, of the ancillary tasks. This entails creating both a digipac and poster as part of the advertisement of the music video I produced/created. I have created a survey intended for my chosen target audience, in hope that I will receive useful and beneficial responses that will help me in the construction process of designing my ancillary tasks.

I have been fortunate enough to receive a large response rate from my target audience, from this I gathered a mixed responses in opinion in a few of the questions however the majority of the time , my target audience had a joint opinion in the theme and style they feel that both my poster and  digipac should be presented. I felt this was most effective way to gather useful information, as it allows me to design my advertisement poster and digipac around the bases of my target audience which is the initial purpose of creating and designing advertisements to promote and intrigue your target audience in the product you are selling.

Question 1. What attracts you to a poster and digipac album?

From this question the results clearly show that my target audience expect to see colour more than anything else on advertisement digipac and poster. They felt that colour is the key factor, as it engages their attention, often brighter colours such a blue, purple or yellow more than the darker dull colours such as black or red. I personally agreed with the response from my audience their I will incorporate this idea when designing my products.

Question 2. What information do you think is most necessary for a poster advertisement?

From this question it was a 50/50 response from my audience. Some felt that name of the artist was most important to include others disagreed and stated that the release date was most necessary. I felt that both are as equal as one another. As quite a few artist often don’t use a photography of themselves to promote their album or use an image that doesn’t show the artist as they are usually portrayed, therefore they need to make it clear to their target audience that it is their album otherwise they can run the risk of losing buyers. However the release date of the album is also important as it informs the audience the specific date the album is coming out. These are 2 essential factors that I will use in my advertisement poster and digipac.

Question3. What camera shot you think would be best for an advertisement poster to promote my music album?

From this question it was a mixed response rate between all 4 options. None of my respondents felt that a long shot was appropriate for a poster, this was due to the fact that even though there was an image of the artists, it would be unclear to the audience and unrecognisable who was promoting the album because the shot was taken so far away. 60% felt medium close up shot was best for a poster as it allows the location, costume to be captured in the shot , allowing the audience to distinguish the theme and style of the album, the artist is promoting.

 4. What would you like to see inside the digipac?

From this question the results show that none of my respondents wanted to see a personal message from the artist on the inside panel of the digipac as they felt it was too in personal, and felt that sometimes in other albums they didn’t feel that the artist actually wrote it themselves but one of their representations such as a manger. 90% wanted printed lyrics from the main song promoting the album, as they enjoyed singing along to the song but need clarity of some of the lyrics therefore they felt it would be useful to have it within the panel of the digipac. The other 10% would like to see images of the artist on the inside panel. However I felt that doing that would look unprofessional and irrelevant to the audience’s interest. So I felt that the best design for my inside panel is to have printed lyrics of the song to allow the audience to be more involved with the artist and the songs.