Music videos are only one section of a Promo package. The promo package is consisted of a music video, a digipac and a magazine advertisement (poster).
When looking
at digipac I must consider the entire layout in order for it to represent the
theme of the album; however I must portray this theme through the use of font
and style making sure it is consistent throughout the digipac. The use of
element such as photography angles and shots are a crucial element within a
digipac, as this the particular part that engages and appeal to the target
audience. The style of the digipac massively influences the star’s image and
reputation.
When creating
a magazine advertisement (poster), the layout of the poster has to be portrait
for advertising, this is a particular set ideology when creating a poster to
publicise a new coming album of an artist. When trying to capture my target
audience I have to consider audience demographics, age gender and ethnicity
that the artists are appealing to within their album. As well as literary
techniques such as font , size , grammar, composition, lighting as all these
aspects with determine whether or not a member of the target audience will
purchase the album.
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