The age range I am aiming to target is 13-25 year olds, which will primarily be females because the way I am structuring my music video and the tempo of the song will mainly attract and engage females rather than the opposite sex. This is because she will act as a role model, due to the way she will be featured in the music video desirable and trendy as well as an act of inspiration to the younger generation of my target audience. The music video I am creating and designing wouldn’t necessary appeal to older audience members, just because the simple fact they won’t be able to relate to the song and the meaning behind the video, as well as the fact they have a more mature lifestyle, so generally won’t have time to watch and listen to music video, because they are worrying about their lifestyle and struggles of social, financial and economic factors..
I feel my target audience would attract an ethnic group British white, due to the fact my music video isn’t ethnic diversity, as my actors within my music video are white, therefore it will be unlikely that my music video will appeal to various ethnic groups, due to this factor my music video won’t be appealing to a wider, more diverse audience.
The age range I am targeting my music video
towards are highly influenced in upcoming technology, and use a variety of social media sites such as
facebook,instagram,whatsapp and twitter. So because of this I will be marketing
and distributing my music video advertisement of digipac and poster as well as
my music video through these online sites. This is the most effective way to
get a high response rate in engaging my audience to purchase and watch my music
video.
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