History Of Music Industry

History of Music industry

A music video is a short film that accompanies a song, they are produced for either promotional or artistic purposes. Music videos of today’s society are used as a marketing device intended to promote higher sales of the artist’s music. There are several stages in order to create and professional and successful music video.

Pre-production- In the music industry, pre-production is a process whereby a recording artist spends time creating and refining their musical ideas. The artist thus produces a song's demo recording, or rough draft, in order to pre-establish the song's creative promise.  For instance the narrative of the video, the location and cast members etc. This reduces the time and money spent in expensive studios, as well as reducing the risk of mistakes.

Production- During the production stage of a music video there is the role of the record producer which is an individual working within the music industry, whose job is to oversee and manage the recording (i.e. "production") of an artist's music. The production stage is the raw elements for the music video, which are recorded during the shoot. This stage involves the main aspect of what makes an outstanding, successful music video, and that is camera work.  Therefore this is the longest stage during the making of a music video as camera work can determine whether the artists song will make it into the top charts, as the music video has to appeal to the mass audience as they are the ones who determine its success or not.

Post-Production- This is the final stage of making and producing a music video, which is the editing proccess. Techniques used in music post-production include gathering the best portions of multiple takes into one superior take), timing and pitch adjustment and adding special digital effects. This process is typically referred to as mixing in order to make sure everything is finalised correctly for the opening release of the video.

Distribution- A distributor is a company or individual responsible for the marketing the music video. The distributor may set the release date of the music video and the method by which the video is to be exhibited or made available for viewing: for example on MTV music channel or Capital FM channel or through the advance technology of social media such as download links on Facebook and YouTube will allow the public to view the music video on the first day of release.

 

The budget of music videos

When creating a music video, there is a set budget of funding that will be put in place in order to help produce the music video. The budget cost can range between 50,000 to 500,000 depending on who the artists is as well as their record label they are signed too. Larger scale budgets are given to the more able top chart artists that are in their prime time of their career, unknown artists that are new within the music industry are likely to have a small budget as they do not have the bigger label record companies supporting them, or the public’s attention. It is easily noticeable whether the music video has had a high budget put into it, as it will usually include high tech special effects and the camera angles and initial theme of the music video is much more extravagant than others within the music industry. The most expensive music video produced within the music industry is Michael Jackson “scream” music video with the production costing up to 7 million-10 million, as well as winning awards for best short form music video in 1995 MTV awards

 What is the Purpose of a music video

The main purpose of music videos to, promote, advertise, entertain and to create a lasting impression on the viewer's mind. This works hand in hand with promotion and the more entertaining the music video, the more exposure the video will get from the public.

Music videos are created to promote the music/single created by the artist and to advertise the music to people, it also helps the artist gain interest from the public. Music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.

Music videos use a wide range of styles and techniques in the process of making a music video, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

A good music video must be entertaining, accessible to the mainstream audience, unique (different), must make a lasting impression. It also helps if the music video tells a story but the director must not feel confined to make it to similar to the song. People will also look out for a memorable video, such as something that has a meaning behind it. Some music videos are also very original and exciting, pop music brings this idea to the videos as it contains partying, dancing and bright flashing lights to create an exciting vibe.

Despite all of these being factors, music video only serves one major purpose, promotion. The music video is a promotional tool for the artists. It sometimes serves to draw attention to the record label, but more often it is an aspect for cd sales or artist’s song downloads.